South Africa’s Number 1 selling deodorant
brand1, Shield, is launching an exciting new look this spring. It’s the same
trusted protection from Shield just with a new look. Shield has an innovative
product for every individual and their personal needs as they make the most of every
move. In a celebration of movement Shield encourages the nation to take up the
Ultimate Challenge.
Shield – The Ultimate Protection when you move, has partnered with Orlando Pirates
FC to put our deodorant to the ultimate challenge. Shield is challenging consumers
and fans alike to get moving and join the #UltimateChallange to showcase their
skills for a chance to win amazing weekly prizes and a grand prize of R15 000 in
cash! Are you ready to #MoveWithShield?
“As a leading heritage brand, innovation is at the forefront of what we do,
which is why we looked to reimagine the deodorant category and decision making
in-store. We have tailored and simplified our range to the unique needs of our
consumers”, says Gareth Marshall, Shield Brand Manager. We all move in
different ways and have different requirements. This is why Shield offers the
ultimate protection for your every need – the benefit segmentations have been broken
up into various categories: Protect, Invisible Black+White, Dry and Fresh.
“With the new look product range and its associated brand story around
movement and readiness, we want to highlight the many ways in which Unilever
continues to revolutionise the category. It is for this reason that we champion
campaigns that allow us to partner with some of the country’s top talent –
creating campaigns with meaning and supported by a product range that works.”
Related
Within the range, Shield has launched 2 new products under the Invisible
Black+White: Shield Invisible Fresh (which offers long lasting odour and wetness
protection with a fresh, cool fragrance along with anti-white marks and yellow
stains technology2) and Shield Invisible Germ Defence (which offers protection
against odour causing germs3 and anti-white marks and yellow stains technology2).
Orlando Pirates FC is passionate about skills development and together with Shield
have put together a series of football freestyle moves to both teach and challenge
fans. To help them perform at their best, the Orlando Pirates FC players have chosen
their favourite products from the various benefit categories:
Protect – Mthokozisi Dube.
Dry – Thabo Qalinge
Fresh – Linda Mthambo
Invisible B+W – Xola Mlambo
Shield brand ambassadors Andile Ncube (TV and radio sports presenter), OG Molefe (TV
sports journalist), Mpho Letsholoyane (Metro FM sports presenter) and veteran soccer
legend, Mark Fish will not only showcase Orlando Pirates ultimate skills but will
challenge each other and fans to take up the Ultimate Challenge.
The Orlando Pirates players show-off their fancy footwork to take the Ultimate
Challenge and move confidently to perform the following football freestyle skills:
● Xola Mlambo – Around-the-world (ATW) and reverse ATW
● Linda Mthambo – Nape Knee Drop
● Mthokozisi Dube – Mouse Trap
● Thabo Qalinge – Rainbow Flick
Get ready for the skills challenge of the year by watching Ezimnyama Ngenkani and
their fancy footwork. So… if you love to move and have some freestyle skills
of your own asibone uphetheni. Shield is giving you the chance to WIN, so take on
our challenge.
It’s simple:
● Watch the Ultimate Challenge skills.
● Choose a favourite skill or challenger.
● Perform the skill and do it better!
● Post your own video on Twitter using #MoveWithShield and
#UltimateChallange
● You could WIN R15 000 cash + a Shield & Orlando Pirates hamper valued
at R5 000.
● Weekly Orlando Pirates hampers valued at R2 000 each are also up for
grabs.
The ranges include a full spectrum of aerosols and roll-ons which are available at
all major retailers:
* Shield roll-on (RSP R17,99)
* Shield aerosol (RSP R24,99)
For more information about the Ultimate Challenge and product ranges visit
social media and participate in the #UltimateChallenge, follow Shield on Instagram
(@Shieldza), Facebook (@ShieldZA) and Twitter (@Shield_ZA).
