Main Menu

KFC ends off the 2019/20 KFC Mini-Cricket season on a high note

As the curtain closes on yet another action-packed KFC Mini-Cricket season,
KFC takes this time to reflect on the key moments that continue to set the
grassroot programme apart. Whether it’s the dedicated mini-cricketers
batting and bowling at a Provincial festival held in Umtata or Benoni, or
the heart-warming moments of watching new friendships being made on the
pitch, one appreciates the time to look back on what truly makes the
programme a home for kids to learn and grow in the best way possible. This
reflection comes with an even greater milestone of KFC marking an incredible
10-year partnership with Cricket South Africa (CSA) this season.

The 2019/20 season saw the KFC Mini-Cricket programme grow in leaps and
bounds. The season saw 126 642 kids playing the beautiful game of cricket
with an additional 122 schools across the country joining the programme.
This phenomenal trajectory can also be attributed to the great work being
done by the 13 673 passionate KFC Mini-Cricket volunteer coaches.
Furthermore, there was an increase of games played, with over 60 000 matches
taking place throughout the season.

“When our partnership with CSA began over 10 years ago, we had a clear
vision of getting even more kids active across the country through the KFC
Mini-Cricket programme. Together with CSA, we believe we have delivered on
this mandate. The hard work continues as we continue efforts of growing the
world class programme that impacts South African children. The incredible
dedication of our volunteer coaches and coordinators has been an incredible
driving force, with their selfless commitment and passion and fun being
added to the game every day,” says Andra Nel, KFC Corporate Social
Responsibility Manager.

The impact of the programme is a true reflection of the extraordinary
contribution it brings. Not only does it teach life skills and the value of
dreams and aspirations but KFC and CSA continue to invest greatly in
improving the quality of cricket for the kids by implementing skills
development programmes for the volunteer coaches and coordinators through
its coaching courses, using provincial and regional seminars across the 16
unions as a platform to educate and motivate the key role players and
continuing to find ways to assist more schools gain access to the sport.

“It is indeed part of Cricket South Africa’s vision to make cricket a truly
national sport that is accessible to all and that is what makes our
partnership with KFC such an important one through our KFC Mini-Cricket
program,” says CSA CEO Jacques Faul.

“The success of the Mini-Cricket initiative continues to make a massive
contribution to the growth of our game and particularly for those who do not
have the benefit of attending one of our leading cricketing schools. These
have been really heart-warming projects that have contributed immensely to
our pipeline.”

With the new season planning underway, even as the COVID-19 global
pandemic impacts schools and communities across the country, KFC and CSA
will continue to engage with relevant officials and associations to make
sure the KFC Mini-Cricket kids and coaches will have an opportunity to get
on the pitch to play the game we all love so much as soon as it is safe to
do so.

For information on KFC Mini-Cricket,
visit or contact CSA
on (011) 880 2810.

Related News

Stokvels are ‘economic ubuntu’ in action

Ubuntu is a uniquely African concept that, for many, defines what it means to beRead More

ESET hosted world virtual 2020

ESET researchers have discovered highly targeted cyberattacks that are notable for using LinkedIn-based spearphishing, employingRead More

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.