JACK LEFT BEHIND HIS RECIPE, BUT NOT HIS BIRTH CERTIFICATE
This September, pick a day and raise a glass to Jack’s birthday
Every batch of Jack Daniel’s Tennessee Whiskey is charcoal-mellowed drop by drop
Never shying away from giving people something to talk about, Jack Daniel
So, every September, people around the world raise a glass to celebrate the birth date of Jack Daniel. To settle the matter of when to honour Jack’s birthday, we celebrate the month of September.
To find out more about the mystery surrounding Jack Daniel, download the Jack Daniel’s augmented reality app, point your phone at any Jack Daniel’s Tennessee Whiskey
So, let’s toast to Jack for keeping the mystery alive and the whiskey just as good as its always been. We may not know his exact birthdate, but we do know when to celebrate it.
Over Jack’s birthday month buy a bottle of Jack Daniel for R229 SMS the Unique Competition Code and your date of birth to 32176 OR scan the QR code and follow the ‘easycode’ link to enter to win a trip to Jack’s birthplace, Lynchburg Tennessee for you and a partner. Ts&Cs apply
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