Introducing the New NESTLÉ MILO Breakfast Energy Drink with 26% Less Sugar
A balanced diet provides energy that a child needs to grow, yet parents often struggle to meet this nutritional requirement. Findings from the latest South African National Health and Nutrition Examination Survey (SANHANES) show that one in five children do not eat breakfast even though statistics show that this is the most important meal of the day. This number is of grave concern as it highlights the nutritional energy gap that exists as a result of skipping breakfast.
Not having breakfast can make kids feel tired and restless as their bodies need to refuel for the day ahead after going without food for hours during sleep. Their mood and energy levels drop if they do not eat a proper morning meal. It is for this reason that NESTLÉ MILO, is committed to nourishing our nation’s children with the energy they need to go further and reach their potential.
According to the World Health Organisation’s (WHO) Africa Region, the continent will not be able to address under-nutrition and obesity-related diseases or meet global nutrition goals if the quality of our food does not change.
“In recognition of this fact we have developed the new and improved NESTLÉ MILO recipe with 26% less sugar, more malt, more cocoa and more milk to give the right nutrients that children need to be energised for the day. This is part of our commitment to meeting the ever-changing consumer demand and providing healthier and tastier choices,” says Adedoja Ekeruche, Business Executive Officer – Dairy at Nestlé.
The new NESTLÉ MILO Breakfast Energy Drink has 26% less sugar, which equates to less than a teaspoon of added table sugar in a glass as compared to the original recipe. The rest of the sugar comes from lactose in dairy based ingredients and barley malt extract. The product also contains Carbohydrates, proteins, fat, vitamins and minerals to support children’s growth and development.
While the energy needs of children are different, it remains pivotal to ensure that they consume a healthy intake of calories along with essential nutrients. Educating and encouraging parents and caregivers to realise the importance and value of breakfast in the development of our future leaders is a priority for NESTLÉ MILO.
To achieve this, NESTLÉ MILO hosted A Champions Breakfast Day on Saturday, 13 April in Nasrec, Johannesburg where South Africans had the opportunity to engage with nutritionists and dieticians from NESTLÉ. This gave the nation the opportunity to have breakfast and nutritional myths debunked.
“With over 800 friends and families gathered at this event, we had the unique opportunity to demonstrate how one serving of NESTLÉ MILO provides nutritionally balanced nutrients and teach parents how to overcome the challenges they may have with preparing breakfast. We recognise the role of product innovation to encourage parents to establish healthy breakfast habits with a taste that their kids love,” concludes Ekeruche.
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