Edgars UNiTE Orange Run encourages Women to break the silence

Mercia Maserumula - Executive of Sustainability at Edcon

Edgars and its partners will seek to mobilise thousands of people to take to the streets of Sandton to support the Edgars UNiTE Orange Run – an initiative that aims to create awareness about gender-based violence.

The Orange Run forms part of the Edgars UNiTE Orange Day Campaign which was initiated by Edcon on 25th November 2015, in partnership with UN Women, the Gauteng Departments of Social Development and Community Safety, and the South African Fashion Council. Edcon launched the Edgars UNiTE Orange Day Campaign in an effort to #BreaktheSilence and say NO to violence against women and girls.

This flagship Edcon initiative seeks to support women survivors of gender-based violence by developing their skills in the world of fashion design and sewing through workshops and accredited training courses. This will result in tangible opportunities for job creation in the local manufacturing market, financial independence and enterprise development. This initiative is ultimately aimed at allowing survivors to reclaim their dignity and lives and to become self-sufficient.

Since the inception of the Edgars UNiTE Orange Day Campaign in 2015, Edcon has successfully rolled out the campaign in KwaZulu-Natal and the Western Cape, empowering over 120 women by providing them with skills and knowledge in fashion design and product development.

“The Edgar’s UNiTE Campaign is more than just a programme, it’s a long-term commitment towards empowering women. Our strategy is to ensure that the women we train are skilled enough to produce garments that can help them generate an income for themselves, be it as employees or entrepreneurs with the potential to grow into suppliers for the retail markets,” explains Bernie Brookes; CEO and Managing Director of Edcon. “We’re excited about the Orange Run and its ability to generate far-reaching awareness about gender-based violence and educating people about how to get involved so we can collectively address this significant problem we have in our society.”

As part of creating awareness around the 16 days of activism – which commences on 25th November – and to pledge your support towards the campaign against gender- based violence, Edgar’s invites you to take part in the 6km Orange Run which will take place at Mushroom Park – Sandton, Johannesburg on Saturday, 2nd December 2017.
Tickets are R120 per person, and every participant will receive a goodie bag. The first 8000 entries will receive the official Edgars UNiTE Orange Run T-shirt. Children between the ages of 10 – 12 can participate at no cost. For the younger ones, there is also a dedicated play area.
Tickets are open and available at www.orangerun.co.za or in-store at your nearest Edgars.

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