Cîroc Vodka announces new Tropical Addition to Successful Portfolio
SA’s number 1 luxury Vodka brand, Cîroc, announced its hottest Summer Vodka variant – Mango at the exquisite Rockets rooftop in Bryanston on Friday, 13 October 2017. This launch follows the brand’s continued success in the flavoured vodka category which has continually driven trends.
Building on the massive success of the previous tropical flavour Cîroc Pineapple and the more recent summer addition of Apple, Mango as the most liked of all tropical flavours is sure to hit the spot.
“CÎROC’s success is built on innovating to ensure it remains ahead of the game, creating new and exciting variants that consumers will love. The new portfolio addition has been carefully crafted to ensure it retains the luxury credentials the brand is known for, whilst allowing us to engage with new and existing consumers. The new mango flavour is certainly going to add the #OnArrival moment to every Ciroc drinker’s celebrations,” states Nosipho Mokabela, Diageo Reserve Portfolio Marketing Manager.
This latest hot innovation is perfect for sprucing up your cocktail cabinet, creating simple fresh cocktails and celebrating at home with friends during the summer months. The delicious and tangy vodka can be mixed with Champagne for a perfect Mango Mimosa, or adds a unique kick to the classic Ciroc vodka and tonic over ice.
Five-times distilled, Ciroc is made using the finest French grapes, and the new deliciously smooth flavour expertly blends the classic taste of Cîroc with the flavour of creamy Carabao mango, delivering bright, tropical notes with tangy citrus. Infused with Mango and other natural flavours, this new modern variant has been created to meet the ever-increasing demand for quality drinking experiences and fresh and exciting flavour.
The new edition to the CÎROC portfolio is sure to become the heart of many hot celebrations this Summer and beyond.
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