CASTLE LAGER CONNECTS SOUTH AFRICANS AND RALLY SUPPORT FOR THE SPRINGBOKS
As the Springboks prepare to take on the world in the highly anticipated 2019 Rugby World Cup in Japan, South Africa’s premium beer Castle Lager is playing a massive role to ensure that the national heroes feel the Heartbeat of the Nation every time they step out onto the field.
The Beer of the Nation, Castle Lager, has established itself as an iconic brand which has proudly unified the rainbow nation through its passion for sport, and its continued support for the Springboks will inspire South African hearts to beat as one, bringing people together in the true Mzansi spirit of oneness.
Castle Lager, now celebrating 125 of greatness, is proud to introduce a ground-breaking app that will bring supporters closer to the Springboks, as well as the innovative Castle Lager smart band, which measures the heart rate of the spectator in order to create an ‘average’ national heart rate in a show of support to the men who will be flying the South African flag high in Japan.
As a true South African brand that has been at the forefront of South Africa’s most memorable sporting moments, Castle Lager aims to collect the ordinary heartbeats of passionate supporters through the app and have them beat as one as the Springboks look to conquer the world in a historic 2019.
As the Boks take on the world, they don’t stand alone, a nation stands with them.
“This is a big sporting year for South Africa and we as Castle Lager are proud to have been at the forefront of the success of the Springboks for over two decades now. Castle Lager has always been committed to bringing the beautiful people of South Africa together to rally behind the Springboks. We encourage all South Africans to stand with the Springboks by downloading the Castle Lager app and connecting their hearts to beat for the Springboks,” said Castle Lager Brand Director Vaughan Croeser.
The year 2019 has been an iconic one for South African sports, with the Proteas, Bafana Bafana and Springboks competing in major competitions. To celebrate this unique year, Castle Lager started off by launching an iconic supporters jersey which hit the country by storm with its unique design.
The brand further committed to giving the country a beer to celebrate should any of three male national teams make it to the finals of their respective tournaments and with Proteas and Bafana Bafana having completed their journey, the honours now lies with the Boks. Launched in May this year, lines for the “Beer for the nation” campaign were opened during the Proteas’ stint in the 2019 ICC World Cup and will now remain open till the Rugby World Cup semi-finals in November.
It now gets bigger and better with the unrivalled Castle Lager app, which motivates fans to sync their heartbeats using the smart band, a smart device or phone camera. South Africans can also stay up-to-date with the fixtures and results of the Springboks on the app.
The Castle Lager app is FREE to download on Andriod and IOS, making it accessible to the passionate supporters of the Springboks, while the Castle Lager smart band is available for purchase on Takealot.com from 23rd August 2019.
South Africans can partake in the “Beer for the Nation” campaign by simply dialing *120 *1895# to register their details on the USSD Line @ 20c for 20 seconds. Alternatively, visit the www.CastleLagerSA.co.za
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