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A brand new *Hard Rock Cafe* is opening at the premium location, *Sun City Resort* in the North West Province, South Africa in *September 2019.* After a rewarding presence in South Africa with the opening of the Johannesburg, Pretoria and Cape Town cafes, it is with great excitement to officially introduce and expand the brand to the North West.

The Sun City Resort is one of Africa’s most sought-after locations and was voted the number one holiday destination on the continent 2019.**With its list of lavish hotels namely “the Lost Palace” and opulent attractions, the resort hosts world class events that include The Nedbank Golf Challenge, “Africa’s Major” along with International concerts, Beauty Pageants, and events.

Soft Coffee Pty Ltd, owners of Hard Rock Cafe, Cappello Food Passion People, Nonnas Italian Food Bar and Bogart Man, are thrilled to be in a new province which not only caters to the people of the North West but to a large number of local and international visitors on a daily basis. The Hard Rock Cafe, will be situated at the *Soho Hotel & Casino *and will be launching the new Hard Rock Menu, which introduces our “24 Karat Good Leave steak Burger”.

“We are honored to be opening in Sun City and we look forward to giving people an authentic experience that rocks! Our international trainers will be in South Africa to train and equip our staff members, which have been sourced from the local areas of the province. We look forward to growing employment and developing skill in the region with international flair…” commented *Tyrone Harding*, Director of Hard Rock Cafe.

Founded in 1971, Hard Rock Cafe, is one of the most recognized brands in the world, most famous for Legendary Burgers and cocktails. Built on Rock n Roll music, it owns the largest collection of memorabilia in the world. The Johannesburg Cafe host a Legends Lounge, which pays tribute to South African music such as Hugh Masekela, Johnny Clegg, Brenda Fassie, Miriam Makeba, Mango Groove to Lira, Arno Carstens and artists post apartheid.

South African music is growing and is in its best era, we will loom to collaborate with great musicians at the Hard Rock Café Sun City to keep growing the legacy in Africa.

*_Hard Rock International_*

With venues in 74 countries, including 178 cafes, 24 hotels and 10 casinos, Hard Rock International (HRI) is one of the most globally recognized companies. Beginning with an Eric Clapton guitar, Hard Rock owns the world’s greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. HRI owns the global trademark for all Hard Rock brands. The company owns, operates and franchises Cafes in iconic cities including London, New York, San Francisco, Sydney and Dubai. HRI also owns, licenses and/or manages hotel/casino properties worldwide. Destinations include the company’s two most successful Hotel and Casino properties in Tampa and Hollywood, Fl., both owned and operated by HRI parent company The Seminole Tribe of Florida, as well as other exciting locations including Bali, Chicago, Cancun, Ibiza, Las Vegas, and San Diego. Upcoming new Hard Rock Cafe locations include Phnom Penh, Cairo, Cape Town and Chengdu. New Hard Rock hotel, casino or hotel-casino projects include Atlanta, Atlantic City, Berlin, Budapest, London, Los Cabos, Maldives, New York City, Davos, Ottawa, Dalian and Haikou in China. For more information on Hard Rock International, visit .

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