SASKO sponsors the first Soweto Kota Festival
SASKO, the experts in milling and baking, were proud sponsors of the first Soweto Kota Festival on 16 and 17 September 2017. For the first time in South Africa, 3,000 people gathered over 2 days in honour of the much loved, Kota. From traditional kasi inspired kotas, to innovative new-school kotas, the festival dished up an option for everyone.
Lungelwa Mnyamana, SASKO Brand Manager, explains why the brand came on board: “Even though it was a first event, thecollaboration was a natural fit for the brand, after all you can’t make a Kota without the softest SASKO loaf of bread. We value entrepreneurship in the country, the festival gave us an opportunity to invest, and play anintegralroleof partnering with local small businesses around Soweto – supporters of the SASKO brand.”
The two-day festival showcased over 30 different kota vendors who sold traditional kotas, unconventional kota inspired dishes, and unusual modern takes on the kotas, to the public. Over 9,000 SASKO loaves of Premium White Bread were given to all the vendors to kick-start their businesses for the weekend as they feed the festival goers.
As a commitment to collaborations with small businesses, SASKO rewarded 3 Kota vendors with prizes for the best Kota competition of the weekend. The total value of the prizes was worth R30 000, spent towards marketing of their businesses. The competition was tough with vendors bringing their A-game to the festival. Mahlatsi, from RGB Private Chef’s stood out above the rest, and was awarded the Best Kota based on creativity, presentation and a mouthwatering secret sauce. He received a R15 000 cash prize, which can be used towards a live reads on Jozi FM to advertise his business.
Whether your taste buds tingled for a polony, russian and egg kota, or a salad inspired kota, there was something for everyone. Live music and a kiddie’s area contributed to a successful festival.
As we celebrate Heritage month in September, the SASKO Soweto Kota Festival was a nod to traditions that are growing in popularity over time, and a celebration of our own heritage.
For more information, visit SASKO’swebsite, call the customer care on 0800 022000, follow the brand on Twitter or head to the SASKO’s Facebook page for regular updates:
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